Selected Consulting Projects.
Freelance & Consulting
Throughout my career I've partnered with startups, nonprofits, and small businesses to improve their digital presence through UX, branding, websites, and e-commerce.
While these engagements were smaller in scope than my enterprise work, they required wearing many hats balancing strategy, design, development, and client communication to deliver practical solutions that supported real business growth.
Project Snapshot
Role
Freelance & Consulting
Timeline
2008–present
Industry
SaaS / E-commerce / Real Estate / Retail / Digital Media
Focus
Brand Strategy, UX, Marketing
Responsibilities
Brand Management • UX Strategy • Web Development • SEO • Creative Direction
Wander Flowers
Industry
Real Estate
Role
UX • WordPress • SEO • Branding
Challenge
Create an approachable website for first-time homebuyers while giving the business owner an easy-to-manage platform.
Solution
Designed and developed a custom WordPress website with reusable templates, local SEO, and neighborhood-focused content.
Outcome
- Improved local search visibility
- Simplified content management
- Created a more trustworthy digital presence
Prox.io
Challenge
Inherited an unfinished platform that suffered from usability, performance, and maintainability issues.
Solution
Rebuilt both the front-end and CMS while preserving the established visual identity.
Outcome
- Faster website
- Improved security
- Easier internal maintenance
Rusty Flames
Challenge
Create an e-commerce platform capable of supporting long-term business growth.
Solution
Migrated from Shopify within WordPress to WooCommerce, improving inventory management, shipping workflows, and merchandising flexibility.
Outcome
- Better shopping experience
- Improved scalability
- Supported national expansion
What These Projects Have in Common
Although every client had different goals, the process remained consistent.
Every engagement began by understanding the business problem before choosing the right solution.
Whether redesigning a website, improving an e-commerce experience, or creating a new brand identity, my focus was always on reducing complexity, improving usability, and helping businesses create better experiences for their customers.
Working with organizations of every size from local startups to global enterprises has strengthened my ability to quickly understand problems, adapt to new industries, and collaborate with diverse teams.
