Maximize UX preformance. Minimize shark attacks
About Me

I’m a UX and product design professional focused on creating intuitive, scalable digital experiences that connect user needs with business goals. I enjoy working across strategy, design, and development to solve complex problems and improve how people interact with technology.
Outside of work, I spend most of my time training Brazilian Jiu-Jitsu, traveling whenever I can, and exploring new environments and experiences. These interests keep me grounded, disciplined, and curious traits that carry directly into how I approach my work.
Oh, and the wrestling imagery across this site isn’t here by accident, brother! I’ve always loved the spectacle, the storytelling, and the steroid fueled rage of professional wrestling.
It doesn’t define the work you see here… but it adds a little personality to the mix, yeah. Not everything has to be business all the time YEAH, just remember, the cream always rises to the top, yeah.
Brands I've been apart of
Maybe you've seen me someplace












A bit of what I do
I have a very particular set of skills
UX Strategy
- User research & stakeholder interviews
- Information architecture & journey mapping
- Usability testing & accessibility
- Data-informed decision making
Product Thinking
- Product discovery & prioritization
- User needs balanced with business goals
- Feature validation & iterative improvement
- Cross-functional collaboration
Design Systems
- Scalable UI component libraries
- Brand consistency across products
- Responsive & accessible interfaces
- Design documentation
Front-end Engineering
- React, Drupal & WordPress
- HTML, SCSS & JavaScript
- Performance & accessibility
- Design-to-development collaboration
Brand & Storytelling
- Brand identity & visual systems
- Marketing campaigns
- Content strategy
- Creative direction
Business Growth
- SEO & website optimization
- Analytics & conversion improvements
- E-commerce strategy
- Performance monitoring
Cross-functional Leadership
- Stakeholder alignment
- Project planning & prioritization
- Team collaboration
- Client consulting
Continuous Improvement
- User testing & feedback
- A/B testing & experimentation
- Iterative product development
- Measuring outcomes